So begins the endgame for the small retail commodity store. Services will still be immune from this type of shopping, but not most commodity shopping. Hard goods retailers will be especially hard hit. WalMart is not immune although it will take some time to topple that giant.
What is more interesting is the way this website and organization is being promoted – using very nationalistic themes – and how it’s connected to banking. The nationalistic appeal on the YouTube video advertizing this site, which only appeared a couple of days ago, is highly misleading of course. We don’t buy products as citizens, but as consumers. We buy tons of hard goods, services, and other commodities from all over the planet. There is no ‘Canadian’ consumer. There is only a consumer of capitalist commodities. Don’t be fooled by the rhetoric. But, it doesn’t matter much. The end result of all of this is a more integrated global social system that is at the same time more local in its meaning for people. We are more and more globalized as we become more and more insular, shopping from home on our computers, iPads and iPhones. The world, she is a changin’. We don’t understand the implications of such a centralized, overarching ‘Canadian shopping experience’ until the deal is done. But there’s no turning back. This is not a moral dilemma. All I’m doing here is observing what’s fast becoming our new social order.